G3 Juice

Road Trip Part 2: A Week of Wyoming

26 January 2012

The new years celebrations we barely over that we were already on our way to the next phase of our road trip: a month of skiing in the States. While British Columbia is getting a lot of snow again this year, we can’t say the same about our friends from the south. ...Read more

Highball: Ski as Elixir

25 January 2012

It used to be that powder skis were limited to the hugest of dumps, when the snow stayed soft for days on end, or wasn’t going to be devoured in minutes by powder hounds before you even finished that initial lap. By design they were meant for the smaller number of skiers whose ski area was a helicopter, a boot pack, or an otherwise off limits area beyond the ropes. Not so anymore. ...Read more

G3 Reviews in the Press

03 January 2012

With winter now in full swing (in some regions anyway), it's fun to see more current reviews of G3's newest gear now that more people have had a chance to go for a rip. ...Read more

What the Magazines Want for Christmas

19 December 2011

Oh ya, it's that time of year again. The time when snow is piling up fast and you get to use Christmas as an excuse to hook yourself or ski partners up with new gear to replace the old, or a new pair to add to the quiver. You've probably already got your sights honed in a specific set of skis or bindings, just waiting for them to show up under a tree or at the front door. ...Read more

Norona is Back and Excited for Winter

17 December 2011

Having just arrived back from a month in Baja (Kite Surfing and Mtbing) I was eager to get out and find some powder on my new G3 Highballs. Well this past week has been pretty dry and although it has been sunny, we want SNOW! ...Read more

Profile: Genunine by Design - Q&A with G3 engineer Cam Shute

Profile: Genuine by Design - Q&A with G3 engineer Cam Shute

15 November 2011

 Who are the people designing ski equipment? What makes them tick? G3’s Cam Shute, one of the Onyx’s chief architects, might be able to shed some light. ...Read more

Skigraphiks October Winner Announced

09 November 2011

Calling all creative skiers out there. We have just awarded another winner in our G3 Skigraphiks contest, sending another lucky skier home with a free pair of skis with their custom design on it. There's still 2 more chances to win, so get in there while you can. ...Read more

The Extended Column Test, or, how big will that slope rip?

09 November 2011

For decades backcountry skiers and riders have been asking themselves the all-important three-part question to slope stability: Is there a weak layer? What is the depth and distribution of that layer? What does it take to make that weak layer fail? ...Read more

Avitech avalanche shovel

Why Metal Avalanche Shovels are Essential When Seconds Count

27 October 2011

The verdict is in on metal avalanche shovels. When time and tenacity matter, high-tensile aluminum can be implicitly trusted over plastic. Over the last decade the collective body of evidence from avalanche pros have concluded the only dependable shovel is a metal shovel. Here’s why we use metal in all our avy shovels. ...Read more

Closer Look at G3 Skins

19 October 2011

At G3 we're focused on constantly innovating backcountry gear to make winter backcountry skiing and snowboarding safer, easier, more accessible, and of course more fun. ...Read more

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