G3 Announces 2010 Ski Graphic Contest

For Immediate Release

January 14, 2010

G3 Announces 2010 Ski Graphic Contest

Everyone who’s ever strapped on a pair of skis has looked down at the graphics and wondered if they could design something better. Once again, thanks to Genuine Guide Gear, they have a chance to find out – and potentially win a free pair of the skis they design. Genuine Guide Gear is inviting aspiring and professional designers and artists to submit their designs for a new top sheet on a G3 ski. One winner will be chosen for each of three contest periods: January 15 - February 14; February 15 – March 14; and March 15 – April 14, 2010.

“SkiGraphiks is back by popular demand and we are excited to invite everyone to play,” says Naheed Henderson, G3’s Marketing Manager. “This year’s contest is boosted by more opportunities to win,” she continues, “and the judging of this year’s entries will be influenced by votes from the online community.”  Pleasantly surprised by the high number of entrants from around the world last year, Henderson anticipates the return of this popular contest will attract even more design entries this year.

To enter the G3 Ski Graphic Challenge, participants can visit www.genuineguidegear.com and click on the SkiGraphiks icon to review details on how to play, submit entries, plus review and vote on all contest submissions. G3 will take the lead from public votes to choose a winner for each contest period. All three winners will be awarded a free pair of G3 Tonic or Zest skis, printed with their unique graphic. The first (February 14) winner will also claim a free pass to the Kootenay Coldsmoke Powder Festival in Nelson, BC from March 4 – 7, 2010, including lodging, where they will be awarded their custom skis during a Saturday night event at the festival.

“We believe that skiing is a form of creativity,” says Henderson, “and the design and look of skis is part of that creativity. And because our new ski production facility enables us to deliver ski graphic customization, we want to give everyone the opportunity to win the thrill associated with having that one-of-a-kind pair they’ve designed.”

G3 has partnered with VentureWeb, a digital marketing agency based in Squamish, British Columbia, to deliver this year’s SkiGraphiks contest.  Designers and builders of the recently launched www.genuineguidegear.com website, VentureWeb has enhanced this year’s SkiGraphiks site by integrating social media to make the contest more engaging for everyone. Site visitors will be able to comment and rate individual entries.  “We’re really excited to be part of a contest which inspires creativity, design, and passion in the ski industry,” says VentureWeb’s James Morris, “and our team looks forward to seeing lots of positive energy in ski designs once the contest kicks off.”

Genuine Guide Gear is a leader in the backcountry skiing industry. They design and manufacture innovative skis, bindings, and other backcountry gear for winter adventurers, including a line of products designed specifically for women skiers. The company is based in North Vancouver, British Columbia.

VentureWeb is digital marketing agency based in Squamish, British Columbia specializing in innovative solutions for tourism and adventure sports industries.

For more information about Genuine Guide Gear or the G3 SkiGraphiks Contest, contact Naheed Henderson at 604.924.9048.ext 231 or email naheedh@genuineguidegear.com        

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