Press Release – October 11, 2004
FOR IMMEDIATE RELEASE

With an impressive growth in the telemark ski industry of over 200% according to Sports Industries America's latest reports, G3 Genuine Guide Gear is a successful and rapidly expanding Canadian company that is attracting significant interest worldwide. In response to the growing market and after years of research and development, G3 has just launched its first ever line of all-mountain alpine touring and telemark skis.

To help create the skis, G3 worked with well-respected product designer Paul Parker, who carries a twenty-year history of ski and ski boot product development. The line of four distinct models named Reverend, Baron, Siren and Ticket, were carefully crafted to satisfy the needs of the broadest range of skiers, styles and ski conditions.

"Both men and women of all ages are becoming increasingly interested in exploring the outdoors and trying something new. The result has been a significant rise in the popularity of backcountry skiing," says Oliver Steffen, president of G3. "Adding skis to our product line was a natural progression for G3. Preliminary sales are above what we had originally predicted. We expect to be sold out despite the significant commitment made to production numbers this season."

Oliver Steffen, an avid outdoorsman and telemark skier, started G3 back in 1995 with its first product, an avalanche probe, that was quickly embraced by backcountry skiers. Having recognized a distinct need for quality, functional and durable backcountry equipment, the company has flourished in nearly a decade of operations. Today, G3 rivals major US and European manufactures and has on average doubled its sales annually since its inception.

G3's skis are available immediately at Canada's Mountain Equipment Co-op stores and REI in the US, as well as backcountry specialty stores that carry G3 products throughout Canada and the US.

G3 Genuine Guide Gear Inc., is a manufacturer of telemark and backcountry equipment. Innovators of telemark bindings, climbing skins, avalanche probes, shovels, saws and other backcountry tools, G3 has earned the respect of the backcountry community through multiple industry awards and market-leading sales. For more information about G3, call 604 924 9048 or visit www.genuineguidegear.com.

Sonya Hwang
G3 Genuine Guide Gear
E: sonya@whooshnet.com
T: 604 932 0308 F: 604 932 0328