NORTH VANCOUVER, BRITISH COLUMBIA, August 16, 2006 – Telemark adventurer and mountaineer Naheed Henderson will join G3 Genuine Guide Gear in the new role of Athlete Coordinator.

Responsible for growing G3’s relationships with guides and athletes worldwide, Henderson will also be a part of G3’s team of sponsored athletes.

"Our goal from the beginning has always been to develop the gear that guides want," said Oliver Steffen, president of G3. “We have worked with an outstanding team of backcountry guides, avalanche professionals and big mountain athletes because they represent the core roots of our brand. Naheed brings years of backcountry experience, earned credibility and a contagious enthusiasm to the new role of Athlete Coordinator. We are excited to have her growing our athlete/ambassador program.”

Henderson’s ski career began during a childhood in Vermont, and matured as she explored the mountains and backcountry of the world.  As a coach, a guide and an explorer, Henderson earned the respect of the backcountry community with a telemark descent of Denali in the spring of 2006 and with new telemark adventures planned for the coming years.

As Athlete Coordinator, Henderson will work with G3 sponsored guides and athletes to promote G3’s innovative products, and to provide feedback to G3 product designers.

About G3 Genuine Guide Gear

Blending a tradition of innovation with a passion for performance, Genuine Guide Gear creates backcountry ski equipment for guides and avalanche professionals.   At G3, everything we do is focused on getting more enjoyment from the outdoor experience.  We are relentless in our pursuit of design excellence, quality engineering, and rigorous testing.  Expect more with G3.
For more information, please call 604. 924. 9048 or visit www.genuineguidegear.com.

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Media Contact
Chris Strome
G3 Genuine Guide Gear
E: chriss@genuineguidegear.com
T: 604 924 9048 ext. 221