Including some of the most accomplished skiers and guides in the business, the G3 team readies for another winter in the backcountry

VANCOUVER, BC (December 20, 2006) – Eleven of the backcountry ski industry’s most talented mountain guides, avalanche professionals, and big mountain skiers have been hand picked to join G3’s team of sponsored athletes.

Hailing form locations as diverse as Australia, North America, and the Swiss Alps, G3’s team of snow sports professionals all possess one common trait: a commitment to personal excellence and a product that delivers reliability and confidence in the mountains.

“We are very lucky to have such a diverse group of experienced and professional skiers working with us,” said Naheed Henderson, athlete team coordinator.  “Team members travel the world as backcountry ambassadors, promoting the G3 brand and providing our R&D department with valuable feedback.”

Members of G3’s select team of athletes are influencers in their profession as well as in the G3 product design process.  This year’s team includes:

Alan Bernholtz
A native of Southern California and recently elected mayor of Crested Butte, Alan has been living and guiding in Colorado for the past 18 years.   When not defying death during Crested Butte Mardi Gras parades, Alan can be found running his own business -Crested Butte Mountain Guides- or banging a gavel at town council meetings.

Brad Harrison
Dividing his time between Golden and Vancouver, BC, Brad is a 20-year veteran with Golden Alpine Holidays, one of Canada’s premier backcountry skiing guide service, and an active member of the Canadian Avalanche Association.  Born in the Columbia Valley of British Columbia, Brad was raised in the backcountry, spawning a life-long love of the outdoors. 

Naheed Henderson
Having grown up skiing in the Green Mountains of Vermont, Naheed now lives in Victor, Idaho and calls Jackson Hole Mountain Resort her home ski mountain.  She is currently working as the Athlete Coordinator for G3.  When not traveling the world in search of fresh snow and big mountains to climb and ski, Naheed can be found coaching ski camps and teaching avalanche courses in Canada and the US.

Brian Gould
Currently calling Squamish, BC home, Brian is a fully certified ACMG / IFMGA mountain guide and instructor.  This winter, Brian will be working as an Avalanche Specialist with the British Columbia Ministry of Transportation’s Avalanche Program, the biggest program of its kind in the world. 

Greg Hill
An accomplished ski touring endurance athlete and assistant guide, Greg set an incredible goal for himself; to ski tour 1 million vertical feet in a year.  During the winter of 2004-05, Greg skied 145 days, climbing nearly 7000 feet per day to achieve his goal.  Now a resident of Revelstoke, BC, Greg will be working towards his full time guide certification this winter and defending his world record randonnee ski racing title.

Lorenzo Worster
Born in Boulder, Colo. and now living in Truckee, Calif., Lorenzo works as a project manager with Integrated Environmental during the summer and spends his winters traveling and skiing full time.  Well respected within the ski community for his big mountain skiing style, Lorenzo is known for pushing the boundaries of modern freeheel skiing in both competition and movies.

Lars Andrews
Having grown up skiing deep in the mountains of British Columbia, Lars became an accomplished skier at a young age.  Following his passion for deep powder and untracked lines, he has been a professional mountain guide for many years and has skied all over the world.  Lars can now be found running Whitecap Alpine, his family’s backcountry ski lodge located in the South Chilcoten Mountains of BC.

Martha Burley
An international Big Mountain Freeride competitor, the Australian-born Martha now calls Canada home, skiing and training in Fernie, BC during the winter and working as a logger in Canada’s Great White North during the summer.  She will be competing this winter at several North American freeride competitions and hopes to make every stop on the IFSA World Tour.

Chad Sayers
A hard charging and committed free skier, Chad is continually pushing his own limits to achieve his long-term goal of skiing that perfect line. He explores his home slopes of Whistler, BC, annually plumbs the steeps of the Alps, and has gone as far as the Patagonia Icecap in his quest.

Kirk Becker
Based just outside of Whistler in Pemberton, BC, Kirk is currently an ACMG certified assistant rock and alpine guide with only one exam left between him and a full ski guide certification. This winter, Kirk will be working as an assistant ski guide with Whistler Heli skiing, Coast Range Heliskiing, Valhalla Powdercats, and Whitecap Alpine.   

Ruedi Beglinger
A certified Swiss and Canadian Mountain Guide, Ruedi was born and raised in the Swiss Alps and has been on skis since the age of three.  Averaging between 170 and 200 days each season guiding ski-mountaineering expeditions, Ruedi has 164 first ascents to his credit and has guided the Europe’s Haute Route on 53 different occasions.

About G3 Genuine Guide Gear

Blending a tradition of innovation with a passion for performance, G3 Genuine Guide Gear creates backcountry ski equipment for guides and avalanche professionals.   At G3, everything we do is focused on getting more enjoyment from the outdoor experience.  We are relentless in our pursuit of design excellence, quality engineering, and rigorous testing.  Expect more with G3.

For more information, please visit www.genuineguidegear.com.

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