It all starts with three words: Genuine, Guide, Gear. We pour countless hours into the design and testing of everything we make to ensure that it has earned the right to be called Genuine Guide Gear. The guides, skiers and reviewers who use our gear for work and play have been very impressed. Over the years G3 has been recognized for the performance, innovation and excellence of our products. We are proud to share the accolades of the skiing community.