G3 Genuine Guide Gear - Expect More

If you’re a guide in the backcountry, other people’s lives can depend on the gear that you choose. That’s why, in 1995, when we started making avalanche probes, we decided to hold every item we made to a higher standard. Will this piece of equipment improve the abilities and safety of professionals who live and work in the backcountry?

Once we’d set this standard, the name of our new company became obvious: Genuine Guide Gear. It’s not just a name. It is a badge that every item we produce must earn the right to wear. For example, G3’s TARGA binding revolutionized telemark skiing. Our Shovels are the strongest and most versatile on the market. Our Expedition Climbing Skins became the industry standard. Then we raised the bar even higher with our lighter Alpinist Skins and their innovative new tip attachments.

Then we applied our standard to a completely new line of Backcountry Skis. Eight different skis, and every one of them has been a bonafide hit. The innovative designs and meticulous construction have blown away reviewers and skiers everywhere. And many of those who have been most impressed are guides. We knew they would be. Or we wouldn’t have put our logo on those skis.