G3 At Large

G3 At Large

Cabin Life - Europe Here We Are

Back in 2011 when we last travelled to Europe to take part in the World Championships in Claut, Italy, an idea came to mind. What if we would come back to Europe and spend a full season racing in the...

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Show Us Some Skin

One month left in G3 & Powder Magazine's Show Us Some Skin campaign. Here's a highlight reel to get your creative juices flowing. Let's see what you've got. Visit http://www.genuineguidegear.com/s...

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Backcountry Babes are Coming to Canada

At G3 we're all about improving skier's & rider's backcountry experiences through gear innovations and problem solving. So we couldn't help being delighted when Backcountry Babes dropped us a rece...

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Getting our BC Fix

G3 athlete Melanie Bernier has skipped to Europe for the next few months to represent Canada in a series of international ski mountaineering races. But like any passionate BC skier, she had to get her...

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Melanie Bernier's Guide To Kicking Ass

Ever wonder how the fastest ski mountaineering racers in North America keep in shape? Here's a glimpse at a casual, fun pre-season morning with Melanie Bernier in Revelstoke, BC. Great video Andrew Mc...

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Deep New Year at SME

Friend of G3, Ruedi Beglinger, having a blast with his clients when some sun and stable conditions followed weeks of snowstorms.

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Deep Pow & Big Trees

With over 2 meters of snow in a week, G3 ski engineer Rob Moore wasn't going to let it go to waste. Here's a fun clip from his pre work 'dawn patrol' mission just behind G3's office. Looks like a good...

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Watch Out Snowpack, Here Comes Orry Grant

In my line of work things are constantly changing. Freezing levels rise and fall, traffic volumes increase, storms come and go. Why then, should I be surprised by the letter I've just received.Formerl...

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