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The Peak

G3's lead Product Designer Cam Shute sets out on his final product test to give the new ZED bindings his seal of approval. Enjoy The Peak, a gorgeous short film by Kari Medig.Filmed outside of WhiteWa...

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Guided By Curiosity - 'Explore' Ep. 2 of 3 - Ft. Jasmin Caton

They say curiosity killed the cat, but we skiers know that satisfaction brought her back. Satisfaction from poking her head around the next tree, across the next creek, around the next ridge, to tap n...

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G3 Releases First Video in New Explore Series

G3 has teamed up with 3 incredible athletes and some talented creators to create a new video series titled, “Explore.” In this series G3 joins Tanner Flanagan, Jasmin Caton, and James McSkimming a...

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Game On? - 'Explore' Ep. 1 of 3 - Ft. Tanner Flanagan

We all know skiing dream lines is easy right?  Wake up, eat bacon, send it.  Tight. Ain’t nothing to it.  That’s why we all do it.  Or wait, does anything good really come without a fight?Skie...

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Why Weight Matters

Whether you’re a bonafide weight weenie or a hard-charging ‘performance first’ freerider, you secretly know as well as we do that the weight and performance of your gear are BOTH critical factor...

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