G3 Skis Earning Recognition

After pouring years of blood, sweat, and powder into our new and improved ski line for 2012-13, everyone at G3 is thrilled to see how well received the skis have been. We've hinted at a few awards in past blog posts, but it sure is fun to sit back and see them all in one place. This fall, three new 2012-2013 G3 skis won five separate media awards from four different ski-focused publications, Skiing, Powder, Freeskier and Backcountry magazines.

With roots deep in backcountry and sidecountry ski culture, we're excited to see the lines between backcountry, slackcountry, and resort skiing blur more and more every year. It's all just 'skiing' now, the way it should be, and G3's 2012-13 ski line-up reflects that with wider, descent-focused, do-it-all skis that are still light enough to tour, such the Empire, Manhattan, District and women’s specific Cake.

The Empire, our fattest ski yet, for deep snow and busting through crud, received three awards, an Editor’s Choice Award from Backcountry Magazine, a Skier’s Choice Award in Powder’s Buyer’s Guide and a Tester’s Choice Medal from Skiing Magazine.

Backcountry’s editors wrote, “With 127 mm underfoot, full reverse camber and a titanal aluminum topsheet, the Empire weighs less than similar boards … testers found the Empire to be more of a sidecountry playtoy than a touring machine, and there it excels. One tester concluded simply, ‘Fun, fun, FUN!’” Powder wrote, “A playful and buttery float in powder --perfect for drifting down the mountains of your dreams. Just point ‘em, and go.”

While the Empire led the lineup with the most awards, the newly redesigned Manhattan won an Editor’s Choice Award from Freeskier Magazine. And the new women’s specific Cake received the Tester’s Choice Medal from Skiing Magazine.

In addition to formal media awards, a number of other G3 skis were selected as notable performers in media ski tests. The Manhattan, the District and the Zest received Official Selection Medals from Skiing. And the District and the Cake were highlighted as notable performers in the Backcountry Gear Guide. Meanwhile online, renowned backcountry blog Wildsnow.com included the ZenOxide in its 'Ultimate Quiver 2013'.

Our president and founder, Oliver Steffen, explained “As a brand that’s well known for backcountry and sidecountry skis, we’ve been pushing hard in the past few years to add to our ski collection with the Descent series, do-it-all freeride boards that are equally at home in the ski area, in the sidecountry or in the backcountry and with any kind of binding: alpine, AT or tele. We’re psyched to get this kind of validation that we’re on the track we want to be.”

Which will you be riding this winter?

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