G3 Houseblend
Road Trip Part 2: A Week of Wyoming
The new years celebrations we barely over that we were already on our way to the next...
Highball: Ski as Elixir
It used to be that powder skis were limited to the hugest of dumps, when the snow...
Welcome to G3
If you’re a guide in the backcountry, other people’s lives can depend on the gear that you choose. That’s why, in 1995, when we first started out making avalanche probes, we decided to hold every item we made to a higher standard. Will this equipment improve the abilities and safety of professionals who live and work in the backcountry?
Once we’d set this standard, the name of our new company became obvious: Genuine Guide Gear. It’s not just a name. It is a badge that every item we produce must earn the right to wear. For example, G3's TARGA telemark binding revolutionized telemark skiing. Our avalanche shovels are the strongest and most versatile on the market. Our Expedition Climbing Skins became the industry standard until our lighter Alpinist skins raised the bar even higher.
Next, we applied our standard to a line of four backcountry skis. Skiers were so impressed that we’ve expanded this line to nine unique skis, including a series designed just for women. Three are new this year. The G3 ZenOxide is the market’s fattest lightweight ski, ideal for touring.
The G3 Tonic is a freeride ski, designed to master any snow conditions, while the G3 Zest will give female skiers a new level of confidence in all terrain and in variable snow conditions. The innovative designs and meticulous constructions have consistently blown away reviewers and skiers everywhere.
But for us, the year’s most exciting development is the introduction of our remarkable new AT binding: the Onyx. Skiers will love its cutting-edge combination of light weight, high performance, and ease of use. This binding deserves to wear the G3 name.
At G3 we see every season as an opportunity to introduce innovative new products that backcountry skiers and traveller can rely on. This year is no different. We look forward to hearing from backcountry professionals that G3 is the brand they trust.